November 30, 2012

AN OASIS (OR TWO) IN A DESERT OF BAD FOOD:

French mouths water with the return of Burger King (FRANCE 24, 11/29/12)

The US fast food chain's imminent return after it quit the country in 1997, citing the brand's poor commercial performance, has been the subject of intense and repeated rumours for years.

And the confirmation on Thursday that the iconic Whopper sandwich was on its way back immediately triggered an avalanche of enthusiasm on the Internet.

By lunchtime on Thursday the hashtag #BurgerKing was "trending" as second most popular on Twitter France.

Some Twitter users were disappointed, however, that the chain will only be opening two restaurants - one at Marseille's Provence Airport and the other at a motorway service station near Reims in the Champagne region - at least initially.

No one eats French food voluntarily.
Posted by at November 30, 2012 5:30 AM
  
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