October 19, 2012

THE LAST STATION WAGON STANDING:

Ford's quirky Flex station wagon finds niche in California (Jerry Hirsch, October 19, 2012, LA Times)

This is an odd vehicle - kind of a 1950s' Woody meets a 1970s Ford Country Squire station wagon. [...]

 "The Flex reminds people of the old Woody wagons and the beach lifestyle that went with them, which is very closely linked to the California lifestyle," said Alan Mulally, Ford's chief executive.  The Flex's versatility, or 'flexibility' in terms of space for family, friends, equipment and more, is very appealing for buyers who want that capability but do not want a minivan."

They have to sell more per capita in NH.  It's the ideal Hockey Dad car.
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Posted by at October 19, 2012 6:48 PM
  

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