August 29, 2012

REGRETS, THEY'VE HAD A FEW:

Ad With Former Obama Backers Deemed Most Effective (Scott Conroy, August 26, 2012, RCP)

Luntz showed the group more than a dozen negative TV ads funded by both presidential campaigns and outside groups and asked participants to rate on a scale of zero to 100 the impact of each ad, regardless of which candidate they are leaning toward.

A majority pointed to a 60-second AFP spot -- which has been running in swing states as part of a reported $27 million advertising blitz by the Koch brothers-backed group -- as the most effective ad of the current cycle.

In the ad, voters who cast their ballots for Obama four years ago speak directly to the camera about why they would not make the same decision in 2012. "He said he was going to cut the deficit in his first term; I've seen zero interest in reducing spending," one man says. "He inherited a bad situation, but he made it worse."

The ad made an especially strong impression on registered Republicans in the Luntz focus group, but registered Democrats and participants who said that they intended to vote for Obama again also gave it high marks.

Asked what they liked about it, several cited the relatively subdued tone and the effectiveness of featuring "real people" instead of actors or politicians.





Posted by at August 29, 2012 5:13 AM
  

blog comments powered by Disqus
« IF YOU THINK YOU'RE DOING 4 YOU'RE LYING TO YOURSELF: | Main | WHEN YOU INSIST THE DEMOCRATIC SPONSOR IS BIPARTISAN BUT THE REPUBLICAN IS A HACK...: »