August 14, 2012

NOTHING COSTS MORE THAN IT USED TO:

The $99 box that wants to crush the Xbox : The designers of the Ouya game console set out to raise $900,000 on Kickstarter. Instead they brought in over $8 million -- and became the most talked about device maker in tech. (Peter Suciu, 8/14/12, Fortune)

 It could be the ultimate high score. Hardware start-up Ouya began a Kickstarter campaign earlier this year hoping to raise $950,000. In the end, it generated enough excitement to bring in more than $8.5 million.

The Los Angeles, California-based startup with the funny sounding, vowel-laden name aims to upend the traditional console gaming market by selling a low-cost gaming system. Based on Google's (GOOG) Android operating system, the system will feature a quad-core processor, 1GB of RAM, 8GB internal flash storage, HDMI and Wifi connections as well as a wireless controller. Ouya won't be in the business of selling discs -- unlike Microsoft (MSFT), Nintendo (NTDOY) and Sony (SNE). Instead, the company will adopt the app store model that has made Apple's (AAPL) products into a gaming phenomenon.

Posted by at August 14, 2012 8:36 AM
  

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