Some of you may be saying that spending $15 million is no big deal given that this is a presidential election. You are mistaken. This is an obscene, over-the-top amount of money. Obama faces only about 12 to 15 electorates that are worthy of sampling separately. There is the national electorate, and then there are the individual electorates of swing states, and then there are special targets like his partisan base of Democrats and swing voters like independents. Even if he polled each of these sub-samples every week since the first of the year, he couldn't come close to accounting for the amount that's supposedly been spent.

Just by normal ratios or rules of thumb for campaign spending, the research outlays are out of whack. For presidential campaigns, polling should fall into a range of 3 to 4 percent of the total budget. In this case, the percentage is much higher. It is being reported that the Obama campaign has spent $100 million thus far on campaign ads. If they have, in fact, spent $15 million researching those ads, they are genuinely out of control over at the Democratic "research institute" where all this political science is percolating.

It's interesting to try and follow the money, but it's also disturbing. Why must Obama spend so much money to find his way?