July 1, 2012

THE ADS THE UR IS RUNNING HERE...:

GOP sees down-ballot gold in Supreme Court decision (CHARLES MAHTESIAN, 6/29/12, Politico)

With Thursday's defeat, Republicans were handed a powerful tool for motivating their base and a fresh ammo clip for use in House and Senate races across the map. It removed one arrow from the Democratic quiver -- the prospect of an outraged and highly motivated base -- and provided a new one to the GOP by defining the mandate as a tax.

Some version or another of Senate Minority Leader Mitch McConnell's floor remarks Thursday in response to the ruling is undoubtedly already being scripted, soon to appear in 30 and 60-second spots in competitive House and Senate races across the map.

"The Supreme Court has spoken," McConnell said. "This law is a tax. The bill was sold to the American people on a deception."

While much attention was paid Thursday to how the decision plays into the narrative of the matchup between Obama and presumptive Republican nominee Mitt Romney, the stakes are just as high for Democrats in the House and particularly the Senate. And Michigan GOP Attorney General Bill Schuette, a former congressman, said the effect of the court decision will resonate up and down the ballot in November.

"I believe it will ignite a firestorm of protest and activity from people across the country who took comfort and security that the Supreme Court would protect them from the federal government," he said. "It's a one-two punch -- taxes and Obamacare plus the economy."

The cautious and measured statements from Democratic House and Senate candidates Thursday reflected the unease about renewing a debate that ended badly for the party in November 2010.

...try to portray Mitt Romney as a tax hiker and get to his right, just as the '08 ads portrayed John McCain as someone who'd raise health care taxes.    All the money they've spent on that meme is now wasted.  Obamacare dwarfs any tax hike since Reagan.



Posted by at July 1, 2012 12:55 PM
  

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