April 4, 2012
THEY AREN'T PUTTING BARBARA MIKULSKI ON TV:
Sarah Palin on Today vs Katie Couric on GMA: Are They Objectified? (Norma Kamali, 4/04/12, Daily Beast)
Sarah Palin may not totally represent my beliefs, but she represents a case study of empowerment and objectification to the nth degree. Someone in your office may bring objectification to themselves by simply wearing a low-cut dress. She then may suffer the consequence of being known as the "easy" one with absolutely no proof exhibited. Sarah Palin may say things that are as provocative as the low-cut dress, but she, too, has to live with the consequence of her intellect and good judgment being questioned and criticized.In many ways, Katie Couric is no different from Sarah Palin. They share in common the line we ride between being objectified and empowered. We may all think Katie is as empowered a woman as you can get, but I'm sure she experiences objectification and empowerment slipping back and forth in her day, well after the outrageous criticism of her performance on nightly news. Katie was the person no one could dislike and a part of everyone's morning when the Today show ruled the morning time slots. The move to nighttime was not only an emotional breakup for a lot of people, but also a challenge to test her abilities to tell the news with credibility in a serious demeanor, without her friendly smile.I thought in no time everyone would be as comfortable with her in the evening, and it would be over, but it seemed that the ratings kept dropping as time progressed. Then, the glasses appeared and her hair kept changing. Her clothes evolved, and there was no smile. Here was an example of what could be one of the most empowered women on television being horribly objectified. Public objectification is usually relegated to scandalous celebrities, but Katie and Sarah both have this unique experience to be part of a club of women who were at the height of empowerment and, then, the height of objectification.It is ironic that it was the Katie Couric interview of Sarah Palin that created the shift for Katie to be seen in a light of empowerment--and when Palin began to be seen as an object during her Vice Presidential run. Looking back on it now, both were objectified and used as pawns, one against the other, all in the name of ratings. But they both allowed it. Is it any different than when we create an atmosphere for us to be judged and scrutinized when we wear a low-cut dress?
Posted by Orrin Judd at April 4, 2012 5:36 AM
Tweet

