April 19, 2012


Cereal fan's book tells the story of a breakfast basic  (LISA ABRAHAM, AKRON BEACON JOURNAL)

Ask Marty Gitlin to name his favorite cereal, and rest assured the answer he provides comes from years of thorough research that began when he just 8 years old. His passion for breakfast cereal goes back nearly 50 years.

Gitlin was a child when he decided it was imperative for him to try at least one bowl of every new breakfast cereal that hit the market. Lured by Saturday morning commercials and a host of characters from Tony the Tiger to Cap'n Crunch, and with the help of a permissive mother, he was able to do just that.

"I told my mother and she was cool about it. She just did it. I was a goofy 8-year-old kid," Gitlin recalls.

Now, the 55-year-old has his mother to thank for his new book, The Great American Cereal Book: How Breakfast Got Its Crunch (Abrams Image, $19.95). [...]

Q. Quisp or Quake?

Quisp. Quisp is still around. Quake hasn't been around for a long time. They were actually the same cereal, just a different shape. But Quisp's character was the little alien with the propeller on his head. Quake was a miner. Quisp just completely blew Quake away. Quisp was way more popular and it shows you the power of marketing.

To paraphrase Tom Boswell: No man of quality has ever preferred Quake to Quisp.
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Posted by at April 19, 2012 6:03 AM

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