March 9, 2012

MIAMI JOB MACHINE:

Spanish-Language TV Dramas Heat Up Miami (AMY CHOZICK, 3/08/12, NY Times)

Although telenovelas were long churned out in Mexico, the two dominant Spanish-language networks in the United States, Univision and Telemundo, are increasing production in South Florida, attracted by American marketing opportunities, tax breaks and the growing Hispanic audience in the United States.

Telenovelas imported from Mexico can still bring big ratings on American networks, but increasingly Hispanics in the United States want to watch stories that resonate with their lives here, network executives said.

Actors, producers and writers from Latin America have descended on the city, turning Miami into a telenovela Tinseltown. The design district and its luxury stores and restaurants like Michael's Genuine Food & Drink have become a hub for paparazzi from Spanish-language publications on the lookout for stars like Ms. Soto, who plays Camila on Univision's telenovela "El Talismán."

"We joke that the best thing about Miami is that it's so close to the United States," said Luis Balaguer, founder and chief executive of Latin World Entertainment, a talent management and production company.

What does immigration give us besides culture, economic growth and human capital?
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Posted by at March 9, 2012 6:32 AM
  

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