February 1, 2012

NOTHING COSTS MORE THAN IT USED TO:

Is J.C. Penney the future of retail? (Hibah Yousuf, 2/01/12, CNNMoney)

On Wednesday, the company launched its "Fair and Square" pricing plan --the one featured in those maddening commercials with shoppers screaming "Noooooooooooo!" in frustration at complicated sale signs and coupons.

Rather than luring in customers with frequent sales that offer them deep discounts, J.C. Penney (JCP, Fortune 500) will introduce an "everyday price" that is essentially a permanent discount of at least 40% on all items.

Here's an example. A women's T-shirt regularly priced at $14 in 2011 will now have an "everyday price" of $7, the retailer said.
Posted by orrinj at February 1, 2012 6:33 AM
  
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