January 4, 2012

AND WE'LL ALL BUY THEM FOR UNDER A THOUSAND:

TV Makers Seek Fatter Profits in Thinner Sets: LG, Samsung Ready Widescreens That Are Less Than an Inch Thick, but at What Price? One Estimate Says $8,000 (EVAN RAMSTAD And JUNG-AH LEE, 12/31/11, WSJ)

Television manufacturers, stung by steep profit declines this year, will start making TV sets that are even thinner and lighter in hopes of sparking new consumer interest and driving average prices higher.

LG Electronics Co., the world's second-largest TV manufacturer, said Friday it will sell a 55-inch TV that is just 3/16 of an inch thick and weighs only 16.5 pounds. Crosstown rival Samsung Electronics Co., the world's largest maker of TVs, is expected to unveil a similarly sized TV at the industry's big trade fair, called the Consumer Electronics Show, in Las Vegas in early January.

The companies aren't yet talking about pricing, but are expected to charge a hefty premium for the products. NPD DisplaySearch estimates the new 55-inch TV models will start selling for about $8,000 in the third quarter of 2012, falling below $4,000 by the end of 2013 as sales volumes increase and companies find ways to manufacture the sets less expensively.

Posted by at January 4, 2012 2:56 PM
  

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