October 25, 2011

THAT LITTLE McTEASE (via The Other Brother):

The McRib makes a McComeback (Associated Press, October 24, 2011)

McDonald's plans to announce Monday that the sandwich, usually available only when individual restaurants feel like making it, will be sold at all U.S. locations through Nov. 14. [...]

It's usually up to the local franchise to decide if or when to sell the McRib. (Except in Germany, the only place where it's available year-round, McDonald's Corp. says.) But last November, for the first time in 16 years, McDonald's made the McRib available at all U.S. restaurants for about three weeks.

It was a smash, and while McDonald's declined to provide specific sales numbers, it was enough to convince the world's largest burger chain to give it another run.

If the McRib is really so popular, why not just offer it all the time? McDonald's has found that distance makes the heart grow fonder, and the barbecue taste that much sweeter.

"Bringing it back every so often adds to the excitement," said Marta Fearon, McDonald's U.S. marketing director.

Just another reason for Thanksgiving.

Posted by at October 25, 2011 6:42 AM
  

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