THE BROKEN WINDSHIELD ORTHODOX:

Gentlemen, Start Conserving (KEN BELSON, 9/13/11, NY Times)

[M]ore than any other American sport, Nascar is also a for-profit business, and like many companies these days, it is focused on cutting costs by recycling, conserving and generating its own energy. While the core of the sport remains unchanged, Nascar, its teams, track operators and sponsors are employing an ambitious set of green initiatives that includes collecting used fuel, planting trees to offset carbon emissions, and deploying sheep to keep the infield grass short.

Going green not only saves money that can be spent on drivers and cars, but it has also created new revenue by attracting sponsors to Nascar that want to trumpet their eco-friendliness to the millions of fans who watch races on television and at the track.

Of course, these efforts will not alter the essence of a sport that celebrates fast cars that burn copious amounts of gasoline, a fact that has led many critics to accuse Nascar of greenwashing, or claiming unfairly to be environmentally friendly. But many who work in Nascar say that reducing and recycling are imperative precisely because so much waste is produced, and if money can be saved in the process, all the better.

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