April 3, 2011

WHILE THEIR NEWS CHANNEL BAYS AGAINST THEM:

Fox Networks Targets Hispanic Audience (LAUREN A. E. SCHUKER, 4/03/11, WSJ)

As Census Bureau data show that Latinos continue to dominate U.S. population growth, television networks are scrambling to capture that booming audience.

News Corp.'s Fox Networks Group is expected Monday to form Fox Hispanic Media, set up specifically to target Hispanics. The unit will house three Spanish-language networks, including a new family-oriented cable channel called Nat Geo Mundo. The new division also will include Fox's two existing Spanish-language networks: sports channel Fox Deportes and women's lifestyle channel Utilisima, which went on the air last year.

Nat Geo Mundo, set to air in July, will feature content from Fox's international array of National Geographic channels, including a Spanish-language version of the reality show about dog rehabilitation, "Dog Whisperer."

Fox is positioning the new division—with one division each aimed at families, men and women—as a way for advertisers to reach a large, diverse range of Latinos. The latest Census data show that the group now accounts for one in six Americans. The new unit also will aim market other News Corp. properties, such as 20th Century Fox movies, to Hispanics. News Corp. is publisher of The Wall Street Journal.


Posted by at April 3, 2011 5:31 PM
  

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