April 12, 2011

IN A DEFLATIONARY ENVIRONMENT YOU CAN'T RAISE PRICES:

Wal-Mart to reinstate dropped products, emphasize price (Ylan Q. Mui, April 11, 2011, Washington Post)

Analysts say that the retailer has lost market share for the first time in a decade and that rival Target has finally matched many of its prices — and no one at Wal-Mart is laughing.

Instead, the company is backtracking. On Monday, Wal-Mart announced a campaign dubbed “It’s Back,” slated to launch next month, that will showcase the return of 8,500 items it had axed. TV ads will remind customers of a promise to match competitors’ prices. Store shelves will be higher, aisles will be narrower, and the towering pallets of merchandise beloved by legendary Wal-Mart founder Sam Walton will once again take center stage.

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Posted by at April 12, 2011 5:57 AM
  

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