February 17, 2011
MEN DRINK COKE:
Diet Pepsi Debuts its Sleek, New Look at Mercedes-Benz Fashion Week (PRNewswire, 2/08/11)
Posted by Orrin Judd at February 17, 2011 12:30 PM
"Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we're proud to continue that tradition as an official sponsor of Mercedes-Benz Fashion Week," said Jill Beraud, Chief Marketing Officer, PepsiCo. "Our slim, attractive new can is the perfect complement to today's most stylish looks, and we're excited to throw its coming-out party during the biggest celebration of innovative design in the world."