UNCLE SAM'S CLUB:

Wal-Mart Moms Breaking For GOP (Jeremy P. Jacobs, 10/19/10, Hotline)
[T]wo firms surveyed 250 Wal-Mart moms in five states -- California, Colorado, Florida, Missouri and Pennsylvania -- from October 7 to 13. Each survey had a margin of error of +/- 6.2 percent.

Some of the key findings: In 2008, Wal-Mart moms were likely to report voting for Pres. Obama and self-identified as Democrats. This year, however, they are leaning toward supporting a Republican for Congress. In all five states, more Wal-Mart Moms now identify as Republicans by statistically significant margins.

In all of these states, a plurality is also supporting Republican contenders for the Senate. A double digit percentage, however, hasn't made up their mind -- suggesting that at least some of this voting bloc is still up for grabs.