October 1, 2010

NOTHING COSTS MORE THAN IT USED TO:

Gillette's Latest Innovation in Razors: the 11-Cent Blade (ELLEN BYRON, 10/01/10, WSJ)

Gillette's newest shaving system has just one blade, a light plastic handle and a sharply lower price. And it isn't available in the U.S. [...]

The stripped-down Gillette Guard is designed to be affordable. The razor costs 15 rupees, or 34 cents, and uses blades that cost five rupees, or 11 cents.

Posted by Orrin Judd at October 1, 2010 5:38 AM
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