October 5, 2010

IT BEGINS WITH HATING PEOPLE:

There will be blood – watch exclusive of 10:10 campaign's 'No Pressure' film: Here's a highly explosive short film, written by Richard Curtis, from our friends at the 10:10 climate change campaign (Damian Carrington, 30 September 2010, guardian.co.uk)

Well, I'm certain you'll agree that detonating school kids, footballers and movie stars into gory pulp for ignoring their carbon footprints is attention-grabbing. It's also got a decent sprinkling of stardust – Peter Crouch, Gillian Anderson, Radiohead and others.

But it's pretty edgy, given 10:10's aim of asking people, businesses and organisations to take positive action against global warming by cutting their greenhouse gas emissions by 10% in a year, and thereby pressuring governments to act.

"Doing nothing about climate change is still a fairly common affliction, even in this day and age. What to do with those people, who are together threatening everybody's existence on this planet? Clearly we don't really think they should be blown up, that's just a joke for the mini-movie, but maybe a little amputating would be a good place to start?" jokes 10:10 founder and Age of Stupid film maker Franny Armstrong.


The thing about humor is that it's where we express how we really feel.

Posted by Orrin Judd at October 5, 2010 2:45 PM
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