October 16, 2010

HAVE THEY EVER ACTUALLY BEEN IN A THRIFT STORE?:

A middle class thrift store: Only their retailer knows for sure: A thrift store chain attracts the middle class by redefining the secondhand experience (Nora Dunne, October 16, 2010, CS Monitor)

The thrift store – a nonprofit charity tradition for raising money and catering to the needy or the frugal – has gone upscale with the Savers national chain of for-profit outlets.

"This kind of store will change the way people look at thrift stores," suggests Sharon McLean, a nurse and mother of three who frequents the Savers store in this suburban-Boston shopping area. "Image is everything. There are more upscale customers here because of that."


If shopping generally contains a thrill of the hunt effect, shopping thrift stores and finding stuff cheap is a serious effect multiplier. Go to your local one today and you'll see it's predominantly shopped by the middle class, including your friends.

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Posted by Orrin Judd at October 16, 2010 8:59 AM
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