October 17, 2010

EUELL WEPT:

Hunting The Wild McRib (NPR, 10/16/10)

The McRib hasn't been on McDonald's permanent menu since the 1980s. It was never a huge hit with diners, but among hardcore followers, no other fast food inspires this kind of devotion.

Alan Klein trained as a meteorologist, but the Minnesota man's true love is the McRib. He tested out his storm-tracking abilities by creating a website that lets McRib fans track appearances of the sandwich.

Klein says he first tasted the McRib as a kid, growing up on a hog farm in rural South Dakota. "My dad and I took some hogs into town for sale, and after that, there in Winner, South Dakota, there was the McRib. It was almost as if we were supporting ourselves by buying a pork product."

For Dixon, the appeal of the McRib goes beyond its taste. "It's a sort of holy relic of the time, meaning the late '70s, early '80s, when we celebrated the fakeness of food," he says.

He says nowadays people are devotees of the "Michael Pollan cabal," referring to the author of Omnivore's Dilemma and other critiques on the modern agribusiness.


I had to buy a couple Shamrock shakes this year for folks at work who didn't believe they existed. But they still have no faith in the blue one McDonald's used to serve on the 4th of July.

Enhanced by Zemanta
Posted by Orrin Judd at October 17, 2010 7:00 AM
blog comments powered by Disqus
« RIDING THE WONKAVATOR TO THE TOP FLOOR: | Main | PAYBACK'S A BARBARA: »