WHICH TELLS YOU HOW WELL PAID CONTENT IS GOING TO WORK OUT:

Most people want online news for free (New Statesman, 01 July 2010)

The survey of 2,160 people on their attitudes to print and online editions revealed that about 60 per cent of them were ready to pay for the print edition of a good newspaper, but only 2 per cent were willing to do so to access news content online.