July 9, 2010

THINK BUSINESS HASN'T FIGURED OUT THE AMERICAN FUTURE?:

Americans tuned out TV in droves last week (David Bauder, 7/08/10, Associated Press)

Americans avoided television in historic levels during the last week.

CBS, NBC, ABC and Fox together had the fewest prime-time viewers last week in two decades of record-keeping, the Nielsen Co. said. Given the dominance of the big broadcasters before then, you'd probably have to go back to the early days of television to find such a collective shrug.

The first week of July tends to be among the slowest weeks of the year in television, anyway, with families more engaged in barbecues and fireworks. The problem was magnified this year because July Fourth came on Sunday, largely knocking out one of a typical week's biggest viewing nights. [...]

While the biggest broadcast networks are suffering, the Spanish-language Univision is stepping up. Among the closely watched 18-to-49-year-old demographic, Univision finished second only to Fox in prime time last week.


Seen the new Bing ad?


Posted by Orrin Judd at July 9, 2010 5:26 AM
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