July 20, 2010
THAT BUSINESS MODEL WON'T HUNT:
Times loses almost 90% of online readership (Josh Halliday, 7/20/10, guardian.co.uk)
The Times has lost almost 90% of its online readership compared to February since making registration mandatory in June, calculations by the Guardian show.Posted by Orrin Judd at July 20, 2010 2:34 PM
Unregistered users of thetimes.co.uk are now "bounced" to a Times+ membership page where they have to register if they want to view Times content. Data from the web metrics company Experian Hitwise shows that only 25.6% of such users sign up and proceed to a Times web page; based on custom categories (created at the Guardian) that have been used to track the performance of major UK press titles online, visits to the Times site have fallen to 4.16% of UK quality press online traffic, compared with 15% before it made registration compulsory on 15 June.