IT'S ALREADY BASICALLY MATCHING THE NBA FINALS:

World Cup draws record ratings for Univision: Spanish-language network gets 5.4 million viewers (The Hollywood Reporter, June 13, 2010)

Univision said Sunday that its broadcast of the opening match of the soccer World Cup featuring Mexico against hosts South Africa brought in record ratings for a first-day game in the tournament, and its overall opening day coverage nearly doubled the average ratings for the 2006 Cup.

Citing Nielsen data, the Spanish-language network said it delivered an average of 4 million total viewers ages 2-plus for the opening day and 5.4 million for the first game. It said ESPN reached 2.6 million for the latter. [...]

Univision said its UnivisionFutbol.com's free live streaming offer also saw record results.