REPLAY:

PM mocked in Tory poster campaign (Evening Standard, 28.03.10)

In a highly personal attack, the posters depict Gordon Brown's smiling face alongside sarcastic "Vote for me" slogans.

The new campaign, created by M&C Saatchi, includes the slogan: "I took billions from pensions - vote for me" and "I let 80,000 criminals out early - vote for me".

Previously known as Saatchi and Saatchi, the firm was the architect of the famed "Labour isn't working" campaign depicting a long snaking dole queue.