DUH! THEY'RE MEN:

Sports Viewers Largely Republican (Reid Wilson, 3/31/10, Hotline)

Overall, GOPers hold advantages among die-hard fans of most sports, albeit by slimmer margins than golf fans. Those who watch Major League Baseball and the NFL are only slightly more conservative than the average voter, while those who watch college basketball are about 5% more likely to vote with the GOP.

Among the major sports, college football fans say they are most likely to vote, followed closely by MLB aficianados. NFL fans rate with NASCAR fans as less likely voters. Fans of extreme sports, the WWE, monster trucks and soccer -- all of whom tend to be younger -- are the least likely to vote, according to the survey.

The data is fun to peruse, but it has practical implications as well. Ad buyers should focus on sports programming, according to the analysis. That's because sports fans are most likely to view events live instead of on a DVR machine, meaning they don't skip the ads.

Dems tend to watch more TV than GOPers, and they dominate most kinds of programming. That means GOP ad buyers have fewer choices, and sports offer the best opportunity to reach their voters.

The Wife watches a fair number of Bruins and Red Sox games and always gets angry at how much better the ads are for guy tv.

Posted by Orrin Judd at March 31, 2010 11:22 AM