March 12, 2010

DO NOT PASS, OK GO:

OK Go Fights For Its Viral Video (NPR: All Things Considered, March 10, 2010)

After the overwhelming success of the video for its 2006 song "Here It Goes Again," in which its four band members execute a tightly choreographed dance routine built around a handful of treadmills, OK Go has lofty standards to live up to. With roughly 50 million views on YouTube, "Here It Goes Again" stands as one of the most popular music videos of the Internet era.

Not one to shy away from a challenge, the band set about constructing a painstakingly executed two-story Rube Goldberg machine, set to trigger in time to the music for its latest video, "This Too Shall Pass." Although it starts out small, with a toy truck knocking over some dominoes, the contraptions that make up the machine rapidly get larger and much more complex — pianos are dropped, shopping carts come crashing down ramps, and one band member is launched headlong through a wall of boxes. After assembling a team of dozens of engineers to construct the set, more than 60 takes were needed to get everything working just right during filming.




Posted by Orrin Judd at March 12, 2010 7:41 AM
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