WHEN YOUR CREATIVE GUYS ARE WORKING AGAINST YOUR MARKETING GUYS:

Audi’s Gorewellian Super Bowl Ad: The ad is absurd, of course, but not nearly as absurd as Audi thinks. (Jonah Goldberg, 2/10/10, National Review)

Audi’s “Green Police” (available on YouTube) depicts an America where citizens are arrested — roughly — for even minor environmental infractions. A man at the supermarket asks for a plastic shopping bag and has his head slammed against the counter as he’s cuffed by a Green Police officer. “You picked the wrong day to mess with the ecosystem, plastic boy,” quips the cop. When officers find a battery in the wrong suburban garbage bin, one big cop yells, “Battery! Let’s go! Take the house!”

It’s a fascinating commercial. They even got Cheap Trick to rerecord “Dream Police” as “Green Police.” But just as the satire becomes enjoyable, the message changes. Until the pitch for Audi intrudes, you’d think it was a fun parody from a right-wing, free-market outfit about the pending dystopian environmental police state.

The pitch involves an “eco roadblock.” A man driving an Audi A3 TDI is singled out by an inspector. “We’ve got a TDI here,” he says. “Clean diesel,” he adds approvingly.

“You’re good to go, sir,” the cops inform the driver. The smiling Audi owner accelerates to happiness on the open road. The screen fades to black and the tagline appears — “Green has never felt so right.”

So, instead of some healthy don’t-tread-on-me mockery, the moral of the story is that we should welcome our new green overlords and, if we know what’s good for us, surrender to the New Green Order.

If you want to use humor your message can't be PC.

Posted by Orrin Judd at February 10, 2010 7:28 AM