February 22, 2010

THE UPSIDE OF AN EMPTY SUIT...:

What Went Wrong? (Susan Estrich, 2/22/10, creators.com)

So what went wrong? Every Democrat I talk to has a different answer or, rather, a different person to blame. It was Nancy Pelosi's fault or Harry Reid's or Rahm Emanuel's. Should have made a bigger show of reaching out to Republicans; shouldn't have cut those deals behind closed doors. It is, I am told every day, a communications problem.

Years ago, when I was working in politics, I had a meeting with our pollsters that I'll never forget. After a particularly detailed (and negative) survey, one of the guys who had been polling for years leaned over to me and said, "We have a very big problem. People just don't like our candidate." Not an ideological problem. Not a problem with his experience or positions. They just didn't like him.

Of course, you can't tell your candidate that the people don't like him. So we looked at each other and shook our heads. There is only one way to translate that result. Candidate, we said to him, the people don't know you.

The White House is trying to treat the problem with its health care proposal as a communications problem.


...was that there was nothing objectionable to anyone about candidate Obama. The downside comes if you ever try filling the suit.

Posted by Orrin Judd at February 22, 2010 7:00 AM
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