NOTHING COSTS MORE...:

Free London Evening Standard readership surges (New Statesman, 08 February 2010)

The London Evening Standard's readership has increased from 556,000 in April to 1.37m in September, according to the National Readership Survey (NRS).

The NRS figures showed that 76.7 per cent of ABC1 readers read the Standard, with increasing readership among the young. In the 15-44 year olds segment, the readership has grown from 56.7 to 62 per cent.

The readership reportedly increased after the paper declared that it was going free on 12 October and boosted its distribution to 600,000 copies.

The paper reportedly increased its advertising rates while promising certain targets, as it went free. The paper has exceeded the targets, according to the Standard's managing director Andrew Mullins.

The model is the tv one, to be paid for being viewed not by viewers.

Posted by Orrin Judd at February 8, 2010 11:25 AM