LET'S GO OUT ON A LIMB...:

The 12 Styles of American Man: Which One Are You?: From the workman to the sportsman, find out which lifestyle you fit — then learn how to dress for it (Esquire, 2/24/10)

...and assume that, since their Workman seems like a guy who irons his sheets and watches the Figure Skating instead of the Hockey at the Olympics, no one in the Esquire offices has ever even seen a pair of Carhartt's.