WHICH IS WHY THEY'RE SMILING, NOT SNARLING:

Children on atheist billboards 'are actually Evangelical Christians' (Matthew Moore, 21 Nov 2009, Daily Telegraph)

Two smiling child models featured on an atheist billboard are actually Evangelical Christians, it has been claimed.

The boy and girl can currently be seen next to the slogan "Don't Label Me" on adverts funded by the British Humanist Association (BHA) and endorsed by Prof Richard Dawkins, the scientist and prominent atheist.