November 14, 2009

IF ONLY...:

With Pacquiao-Cotto, Boxing Is Ready for a Rebirth, Again (GREG BISHOP, 11/15/09, NY Times)

All week, as anticipation built for Saturday night’s welterweight title fight between Manny Pacquiao and Miguel Cotto, those with a vested interest looked beyond.

They pointed to the record number of news media credentials issued, to the sponsors suddenly interested in boxing, to Tuesday’s introductions that drew an estimated 700 fans, to the celebrities who asked for tickets, to the Friday weigh-in hosted by the actor Jeremy Piven.

Then they hoped, the same way they have hoped for years, that this fight and the interest that it garnered would boost boxing back to relevance. [...]

The September bout between Floyd Mayweather Jr. and Juan Manuel Márquez produced one million pay-per-view buys, according to HBO. It expects Pacquiao-Cotto to draw a similar number — which is viewed with skepticism — and if it does, that would mark the first time since 1999 that two fights exceeded one million in the same year.

This bout, which was to be held at the MGM Grand, sold out quickly, and thousands more paid $50 for one of the closed-circuit seats inside the casino.

Posted by Orrin Judd at November 14, 2009 8:15 PM
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