October 13, 2009

NEEDS MORE PEANUTS:

Cracker Jack: The Seventh-Inning Snack (JOHN BRANCH, October 13, 2009 , NY Times)

Baseball fans can buy Rocky Mountain oysters (bull testicles) in Denver, crab cakes in Baltimore, cheesesteaks in Philadelphia and fish tacos in San Diego. It can be harder to name what food and beverages cannot be found at the ballpark than to name what can.

All that would seem to threaten Cracker Jack’s vaunted culinary place in baseball culture. Yet concession managers consider it a do-not-disturb item amid an ever-changing menu. The caramel corn with a prize inside survives, even flourishes.

“It does still have relevance,” said Kevin Haggerty, who oversees concessions at Boston’s Fenway Park, where more than 1,000 bags (no longer boxes) of Cracker Jack are sold in a typical game. “It’s part of the ballpark experience. It is still a good snack. It sells well. It holds its place in the sales mix. And it’s in the song.”

Posted by Orrin Judd at October 13, 2009 2:35 PM
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