September 30, 2009
THE CAR WAS A BAD IDEA, LET IT DIE:
Why Remaking the Auto Industry Makes No Sense: The auto industry doesn't work by the basic laws of the market—governments just won't let dead companies go (Maryann N. Keller , 9/29/09, Business Week)
This year, governments around the world have invested well over a hundred billion dollars to keep their auto champions afloat. Taxpayers everywhere lost, and auto companies, like Ford (F), were placed at a competitive disadvantage as a result of government self-interest. The only consolation may be that we can get back some of our money when we buy cheap cars made possible by excess capacity.Posted by Orrin Judd at September 30, 2009 6:58 AMAll this simply means that the future of the auto industry will look like the past: Neither theory of remaking the industry will come to pass. Upstart entrepreneurs will never achieve the mass scale necessary to produce vehicles at relevant prices for most consumers. While the startups may pioneer the use of some technology, any successes will be copied by the large manufacturers, which have greater resources, including government support, as well as an existing infrastructure. The startups will fail or remain relegated to niche markets. At the same time, governments around the world will continue to prop up their domestic automakers (either directly or through domestic market protections), thus distorting natural market forces.
