I'M AFRAID OF THE SUPERMODEL, CAN'T SLEEP AT NIGHT:

TV viewers terrified by Swedish supermodel (The Local, 8/05/09)

The 30-second ad spot, set to the haunting tones of a Swedish folk song, depicts a close-up of a rather sullen and emaciated Fohlin standing in the snow, rain and sun. The clip ends with the tagline, “Apoliva – for Swedish conditions”.

Almost 100,000 Swedes, many of whom viewed the clip on YouTube, have joined a Facegroup group called “I am scared of the girl in the Apoliva commercial” (“Jag är rädd för tjejen i Apolivareklamen”) in reaction to the film.

Speaking of tv ads, is the Dos Equis "Most Interesting Man in the World" the greatest campaign ever?