April 16, 2009

BIGGER THAN THE SPORT:

Madden's legend in NFL unmatched (Peter King, 4/16/09, Sports Illustrated)

Madden's legacy is enormous. When the Hall of Fame voters (I am one) selected him to enshrinement two years ago, I remember thinking how hard it was to pigeonhole Madden's impact on the game. He could go in on his coaching career alone; his 10-year record, with a Super Bowl victory, will survive as one of the best of all-time. Who wins 76 percent of the games he coaches during the regular season? No one. Not Lombardi, not Walsh, not Belichick, not Noll.

Madden's a Hall of Famer on his post-career impact alone, I believe. He'll not only go down as the best colorman of all time, but I think his video game is responsible for making kids who might have turned to soccer or skateboarding turn into football fans. Madden didn't invent the game, but his shtick and his persona helped make it the most popular game in America.

In our lifetime, who has done three things at an iconic level? I can't think of another person alive, other than Madden, who has.


Madden’s Still In The Game (Burt Helm, April 16, 2009, Business Week)
In a statement, EA Sports head Peter Moore says: “John’s a true sports icon who has made an indelible impact on the sport of football which will be felt forever. His prolific coaching and broadcasting careers, as well as his distinct role in shaping the EA SPORTS football experience have redefined how multiple generations have come to know and love the sport with unrivaled passion. We’re excited to see his legacy live on in the 21st year of Madden NFL football, and well beyond. It’s been a privilege for EA SPORTS to have had the strong relationship we’ve had with John for more than two decades and one that will continue into the future.”

In twenty years, the Madden franchise has sold more than 70 million copies, making it the all-time best selling video game franchise in North America.

Posted by Orrin Judd at April 16, 2009 3:04 PM
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