March 22, 2009

WHO SAYS NO ONE EVER THOUGHT OF IT?:

Yankees Grass Is Now a Brand (JOHN BRANCH, 3/22/09, NY Times)

Yankees Sod.

A tuft for the windowsill? A pallet for the backyard? Officially licensed grass is about to be sold, in the form of sod or seeds, to fans who want a patch to call their own.

“It’s just capitalizing on what we have and what we’ve done,” said Rick DeLea, vice president of DeLea Sod Farms, which his grandfather founded in 1928 and has supplied turf for Yankee Stadium since the 1960s.

On a recent morning, Mr. DeLea swept his hand across a portion of the 80 acres of Yankees Sod on a vast hillside in South Jersey. Last fall, some of the secret blend of bluegrass was peeled in broad strips, hauled north on trucks and laid inside the new Yankee Stadium. But most of it was still here, greening under a late-winter sun.

“It’s going to be one of those ‘Why didn’t I think of that?’ stories,” said David Andres, the energetic and entrepreneurial man who came up with the idea of selling sod and grass to fans.


When the Mets clinched the pennant in 1969 fans mobbed the field and tore out pieces of the sod. Savvy fans planted it in their own yards.

Posted by Orrin Judd at March 22, 2009 11:28 AM
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