January 8, 2009

GENIUS!

Burger King: Unfriend 10 Facebook friends, get a free Whopper (Nancy Luna, 1/08/09, OC Register)

When will the madness end at Burger King?

The publicity department at Burger King (NYSE:BKC) is at it again with another campaign that is sure to disturb many — including your best friend. The nation’s No. 2 burger chain is offering Facebook users a coupon for a free Whopper if they “unfriend” 10 people from their social network database. [...]

But wait, it gets better. When you initiate the program, the application pulls up the mug shots of all your friends — taunting you to make picks as they stare you in the face.

Then the big warning comes: Once you select someone to unfriend, the program will — insert gasp here — notify that person that you have sacrificed them for a burger! (And, by the way, ‘friend’ is now a verb, as my Facebook friend June keeps telling me.)


Shouldn't it be the Angry Whopper though? I'd go all Abraham and Isaac on my kids for one of those bad boys....

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Posted by Orrin Judd at January 8, 2009 1:51 PM
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