November 3, 2008

THE CHANGELING:

What if Wright played a bigger role in campaign? (JONATHAN MARTIN, 11/3/08, Politico)

It’s all hindsight now, a day before voters go to the polls and months after McCain effectively decided the recently retired pastor of Chicago’s Trinity United Church of Christ would be off-limits.

But it is sure to be one of the most hotly debated questions among Republicans and political observers in the weeks ahead should McCain not come from behind to win on Tuesday.

Conversations with a number of veteran GOP consultants indicate that using Wright may have helped McCain with one set of voters — but would have hurt with others and not ultimately proved decisive in a contest subsumed by larger external forces such as the economic crisis and the unpopularity of President Bush and the Republican Party.

“This was a race that was about the economy and about change,” said Stuart Stevens, a longtime GOP adman who worked for Bush’s campaigns. “It really wasn’t about anything else, and all the king’s men couldn’t make it about anything else.”


Which is, of course, exactly why invoking the Reverend would have been effective. John McCain at that point becomes the change you're comfortable with, while Senator Obama becomes a change too far.

Posted by Orrin Judd at November 3, 2008 7:09 AM
blog comments powered by Disqus
« AND THE FRENCH AREN'T FAR BEHIND: | Main | WHAT PART OF "ALL MEN" DON'T DEMOCRATS GET THIS TIME?: »