THERE'S A REASON WE ELECT GOVERNORS, NOT SENATORS:

The Making (and Remaking) of McCain (ROBERT DRAPER, 10/25/08, Sunday's Times Magazine)

On the morning of Wednesday, Sept. 24, John McCain convened a meeting in his suite at the Hilton hotel in Midtown Manhattan. Among the handful of campaign officials in attendance were McCain’s chief campaign strategist, Steve Schmidt, and his other two top advisers: Rick Davis, the campaign manager; and Mark Salter, McCain’s longtime speechwriter. The senator’s ears were already throbbing with bad news from economic advisers and from House Republican leaders who had told him that only a small handful in their ranks were willing to support the $700 billion bailout of the banking industry proposed by Treasury Secretary Henry Paulson. The meeting was to focus on how McCain should respond to the crisis — but also, as one participant later told me, “to try to see this as a big-picture, leadership thing.”

As this participant recalled: “We presented McCain with three options. Continue offering principles from afar. A middle ground of engaging while still campaigning. Then the third option, of going all in. The consensus was that we could stay out or go in — but that if we’re going in, we should go in all the way. So the thinking was, do you man up and try to affect the outcome, or do you hold it at arm’s length? And no, it was not an easy call.”

Discussion carried on into the afternoon at the Morgan Library and Museum as McCain prepared for the first presidential debate. Schmidt pushed for going all in: suspending the campaign, recommending that the first debate be postponed, parachuting into Washington and forging a legislative solution to the financial crisis for which McCain could then claim credit. Exactly how McCain could convincingly play a sober bipartisan problem-solver after spending the previous few weeks garbed as a populist truth teller was anything but clear. But Schmidt and others convinced McCain that it was worth the gamble.

Schmidt in particular was a believer in these kinds of defining moments. The smartest bit of political wisdom he ever heard was dispensed by George W. Bush one spring day at the White House residence in 2004, at a time when his re-election effort was not going especially well. The strategists at the meeting — including Schmidt, who was directing the Bush campaign’s rapid-response unit — fretted over their candidate’s sagging approval ratings and the grim headlines about the war in Iraq. Only Bush appeared thoroughly unworried. He explained to them why, polls notwithstanding, voters would ultimately prefer him over his opponent, John Kerry.

There’s an accidental genius to the way Americans pick a president, Schmidt remembers Bush saying that day. By the end of it all, a candidate’s true character is revealed to the American people.

Had Schmidt been working for his present client back in 2000, he might have disputed Bush’s premise. After all, in McCain’s first run for the presidency, “true character” was the one thing the Vietnam hero and campaign-finance-reform crusader seemed to have going for him eight years ago in the Republican primaries. Bush had everything else, and he buried McCain.

Mr. Draper misapprehends character, as George W. Bush does not. But, the totality of the piece will be familiar to anyone who's read What It Takes. John McCain's campaign suffers from all of the shortcomings that Bob Dole's did and for the same reason: legislators personally parse differences among competing interests and change directions willy-nilly as they negotiate. Executives lead and let others worry about the detail work.

Posted by Orrin Judd at October 22, 2008 3:47 PM