October 11, 2008
THE ONLY MODEL THAT WAS EVER GOING TO WORK FOR THE WEB...:
YouTube to offer full-length classic TV shows: The video site hopes the move will pump up its advertising revenue. (Swati Pandey, 10/11/08, Los Angeles Times)
YouTube surfers weary of webcam rants and lo-fi homemade dance routines will now be able to watch real celebrities in professionally produced shows on the popular Google Inc.-owned video site.Partnering with CBS Corp., YouTube announced on its blog Friday that it would post full-length episodes of old fan favorites such as "MacGyver" and the original "Beverly Hills 90210," along with newer hits including "Dexter" and "Californication," in a bid to bring more advertisers to its highly trafficked site. YouTube is also in talks to add shows from other networks and feature-length films.
...is the broadcast tv one: ads paying for content.
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