THE LEFT VS NATURE:

Lego ad red lighted over shades of pink and blue (The Local, 17 Oct 08)

A Swedish advertising watchdog has slammed Danish toymaker Lego for a catalogue it claims promotes outdated gender roles.

Sweden’s Trade Ethical Council against Sexism in Advertising (ERK) singled out images in a recent Lego catalog which featured a little girl playing in a pink room with ponies, a princess, and a palace accompanied by a caption reading, “Everything a princess could wish for…”

On the opposite side of the page, a little boy can be seen in a blue room playing with a fire station, fire trucks, a police station, and an airplane. The caption beneath reads, “Tons of blocks for slightly older boys.”

The boys will play with the ponies and the palace...if you give them a couple M-80s too...

Posted by Orrin Judd at October 17, 2008 9:55 AM