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Greener whites: Gel promises better cleaning at half the temperature of traditional powders (DAILY MAIL, 06th October 2008)

Proctor & Gamble says its new product, Ariel Excel Gel, can deliver perfect whites at half the temperature needed by traditional detergents.

Launched under the slogan 'Cold is the new hot', the detergent claims consumers can save money on energy bills because it is effective at 15c.