October 5, 2008
NOTHING COSTS MORE...:
Greener whites: Gel promises better cleaning at half the temperature of traditional powders (DAILY MAIL, 06th October 2008)
Proctor & Gamble says its new product, Ariel Excel Gel, can deliver perfect whites at half the temperature needed by traditional detergents.Posted by Orrin Judd at October 5, 2008 9:51 PM
Launched under the slogan 'Cold is the new hot', the detergent claims consumers can save money on energy bills because it is effective at 15c.