September 22, 2008

WHILE THOSE WHO PAID ANY ATTENTION TO THE 4TH SPEECH...:

Uncommitted Voters More Engaged By RNC Telecasts (Nielsen Wire, September 22nd, 2008)

Voters not yet committed to either candidate were 12% more engaged by TV coverage of the GOP convention than the Democratic convention, according to an analysis released Monday by Nielsen IAG.

“Engagement” refers to the amount of attention paid to a television program by the average viewer. Nielsen measures TV engagement by questioning a representative panel of viewers about their recall of specific telecasts’ content.

John McCain’s acceptance speech on September 4 drew the most attentive audience of uncommitted viewers, Nielsen reported. Telecasts of Barack Obama’s and Sarah Palin’s acceptance speeches on August 28 and September 3, respectively, tied in second place as the second most engaging telecasts among uncommitted viewers.


...ought to be committed.

Posted by Orrin Judd at September 22, 2008 12:40 PM
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