September 13, 2008

WHAT HE FAILS TO NOTE...:

Pigs, Dogs, Fish and Frogs. Oh My! (Craig Crawford, September 10, 2008, CQ)

Long before Karl Rove put his name on the politics of distraction, a top Republican operative who specializes in electing weak candidates once explained to me how you derail a powerful foe who's winning on issues. He called it the ugly frog routine.

Ugly frogs in this game can be anything that opposing candidates do or say that, out of context, puts them on the defense.

"Stick that frog right in their face, shake it all around, and say, 'Here, look at this BIG UGLY FROG,'" the GOP consultant said. "Then, as they defend themselves and explain the context, real quick grab another ugly frog. Repeat often until they've spent most of the campaign reacting to your agenda."


...is that this is a difficult strategy to pursue against someone who's running on issues. Ronald Reagan, Bill Clinton and George W. Bush had bushels of frogs waived in front of them, but could stomp the frogs in passing and move on to the big ideas that were driving their campaigns. The frogs are tougher for Barrack Obama to get past because all he's offering is the notion that he's some kind of fairy tale prince.

Posted by Orrin Judd at September 13, 2008 8:06 AM
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