September 7, 2008

THE "ORGANIZERS" ARE THERE TO ANNIHILATE THE COMMUNITY::

Alinsky's Rules for Radicals (Craig Miyamoto, 2000 Third Quarter issue of Public Relations Strategies)

Some of these rules are ruthless, but they work. Here are the rules to be aware of: [...]

RULE 4: "Make the enemy live up to its own book of rules." If the rule is that every letter gets a reply, send 30,000 letters. You can kill them with this because no one can possibly obey all of their own rules. (This is a serious rule. The besieged entity's very credibility and reputation is at stake, because if activists catch it lying or not living up to its commitments, they can continue to chip away at the damage.) [...]

RULE 12: Pick the target, freeze it, personalize it, and polarize it." Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)

Posted by Orrin Judd at September 7, 2008 6:57 PM
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