September 5, 2008

HOPEFULLY THEY CUT IN FOR JUST THE LAST TEN MINUTES:

McCain Scores with TV Viewers (Amy Schatz, 9/05/08, WSJ: Washington Wire)

Thanks in part to NBC, which threw to its convention coverage directly after the end of the first NFL regular season game (between the New York Giants and the Washington Redskins), 38.9 million people watched McCain give his acceptance speech, Nielsen Media Research reported this afternoon.

Almost 600,000 more people tuned into McCain’s speech at the Xcel Energy Center in St. Paul than watched Barack Obama at Invesco Field in Denver last Thursday, Nielsen said. Obama drew 38.4 million viewers, which was at the time a new record for convention speeches.

Interestingly, about 4.2 million Hispanic viewers tuned in last night, compared to 1.4 million the night before, when Alaska Gov. Sarah Palin gave a rousing speech to accept the vice presidential nomination. African-American viewership remained stable, however, with about 3 million viewers tuning in. That’s less than half the number than tuned in to watch Obama speak last week.


Bienvenido, amigos.

Posted by Orrin Judd at September 5, 2008 4:48 PM
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