WHAT ELECTION?:

Politics Goes Viral Online (Aaron Smith and Lee Rainie, June 15, 2008, Pew Internet & American Life Project)

In total, 46% of all adults are using the internet, email or phone text messaging for political purposes in this election. This percentage includes those who are doing at least one of the three major activities we probed -- getting news and information about the campaign, using email to discuss campaign-related matters, or using phone texting for the same purpose.

* 40% of all Americans (internet users and non-users alike) have gotten news and information about this year's campaign via the internet.
* 19% of Americans go online once a week or more to do something related to the campaign, and 6% go online to engage politically on a daily basis.

Websites aren't even fleas on the tail that wags the dog.

Posted by Orrin Judd at June 27, 2008 3:08 PM